Flavour Trends

Flavour Profile: Guanábana Guanábana/Soursop is a fruit with a sweet profile, providing tropical flavour in all variety of applications. It's nutritious properties: overall richness in vitamins, calcium and phosphorus make it a valuable healthy flavour option.    Guanábana/Soursop originates from northern parts of South America but can be now found cultivated all over the world. It has a penetrating tropical flavour providing fleshy, mellow and aqueous notes. Its white flesh is custard-like and sweet. The flavour is similar to pineapple or banana, with a uniquely acidic note.    Applications include Alcoholic Drinks, Beverages such as juice, Sugar Confectionery including Hard-...

Meet European Flavours and Fragrances Perfumer,  Nicky Brittain. Nicky was introduced to the perfumery world in her first job at EFF as a lab compounder. She was always amazed at how a collection of ingredients that seemed unrelated could blend together to make a recognisable smell. Nicky loves being outside and connecting with nature as this inspires a tranquil and holistic approach to her perfumery creations. Learn more about Nicky and her work at EFF’s United Kingdom office in our latest Q&A interview below.   Perfumer Profile:  Nicky Brittain When did you start at EFF? October 1989 What’s a typical day like...

Meet European Flavours and Fragrances Perfumer, Elaine Teo. From a young age, Elaine’s passion for perfumery was evident. Her intrigue and fascination with the scents that surrounded her in her daily life led Elaine to pursue a career in this industry, to understand more about the olfactory senses, the impressions a fragrance can have on you and the memories they can evoke. Elaine now cites her love for traveling and photography as her main sources of inspiration...experiencing diverse cultures and looking in detail at what mother nature can provide. Learn more about Elaine and her work as a Senior Perfumer at EFF...

Meet European Flavours and Fragrances Perfumer, Peter Couch. Based in the UK office, Peter first started his career at 17 years old, where he discovered a new world he never knew existed, and that has led to a career spanning over 40 years. His experience and expertise in flavours has led him to become a specialist with gourmand, and food-based fragrances. Pete is fascinated with the way we are able to liken fragrance to food and taste with both having a definite correlation of a powerful emotional reaction that always makes you crave more. Learn more about and his work...

Meet European Flavours and Fragrances Perfumer, RajKumar Dhanaselvarangam.   Raaj was born in India. He completed MSc. MPhil in Chemistry at Madras University. His career started within the Cosmetic Industry, working in the QC laboratories, before honing in on fragrance creation. Raaj has now been in the perfume industry for more than seven years. Since he is a nature lover, Rajstrives to recreate the scents found in nature. EFF has given him a great platform to create fragrances and exhibit his skills and passions. Learn more about his work as a Junior Perfumer at EFF India in our latest Q&A interview...

EFF's Natural Palette Featured Ingredient: Lavender Herbal, Floral, Sweet, Aromatic EFF Lavender is sourced from Provence, France. The lavender is typically harvested in July and steam distillation is used to extract the essential oil. Our supplier has a commitment to sustainable development through developing biodiversity and encouraging regional expertise and integrated production, in turn, combining environmental protection with fair trade.   To learn more or request a sample from EFF by submitting an enquiry here.

Flavour Trend: Rose Rose has a floral flavour profile most used in oriental cultures which notes are trendy that’s why we could find present in so many food products in the market nowadays. Flavour Description: Rose flavour provides pungent and freshness notes tasted in mouth that ensure good taste alone or blended with other flavours. Rose flavour applications include beverages like tea and flavoured water, confectionery items, and dairy items like ice cream, yoghurt and milkshakes. Request a sample of the rose flavour from EFF here.

                                Flavour Summary Raspberry is a fruit known as nature's candy with a sweet profile, providing freshness flavour in all variety of applications. Its salubrious nutritious properties as suppression the inflammation, reduction the blood pressure and risk of heart attack, make it into a one of the best healthy options. Flavour Description The Raspberry flavour is defined as a green, acid and sweet natural profile. It evokes sensations of fresh juicy fruit with slightly crunchy floral undertones blended with woody notes taste at the end....

As a global manufacturer of consumer goods that you see in everyday brands, EFF, also known as European Flavours and Fragrances are experts in the flavour and fragrance manufacturing field. EFF creates the invisible ingredients that make all the difference, but here are 8 behind the scenes facts you may not know about EFF. EFF is the largest privately-owned international specialty flavour and fragrance company in the United Kingdom. European Flavours & Fragrances started life as Europa Fragrances in 1981 by founder, Clive Kersey. The company's headquarters are located just outside of London, UK, in Hertfordshire and was the first of their locations established...

Barcelona, Spain:  European Flavours & Fragrances (EFF) a global fragrance and flavour manufacturer has achieved the FSSC 22000:2017 accreditation by the regulatory body AENOR for the production and mixture of liquid flavours. Frederic Joubert, General Manager of EFF Spain says,  “Attaining the FSSC 22000:2017 accreditation holds EFF to high levels of global food safety standards and assures our customers around the world that our processes, services, products, and equipment are accredited to the highest quality standard.” FSSC 22000 also runs alongside our GMP, and Halal certification already held by EFF Spain. Recognized by the Global Food Safety Initiative (GFSI) the...