Flavour Trends

Flavour Trend: Guanábana


Flavour Profile: Guanábana Guanábana/Soursop is a fruit with a sweet profile, providing tropical flavour in all variety of applications. It's nutritious properties: overall richness in vitamins, calcium and phosphorus make it a valuable healthy flavour option.    Guanábana/Soursop originates from northern parts of South America but can be now found cultivated all over the world. It has a penetrating tropical flavour providing fleshy, mellow and aqueous notes. Its white flesh is custard-like and sweet. The flavour is similar to pineapple or banana, with a uniquely acidic note.    Applications include Alcoholic Drinks, Beverages such as juice, Sugar Confectionery including Hard-...
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Perfumer Profile: Nicky Brittain


Meet European Flavours and Fragrances Perfumer,  Nicky Brittain. Nicky was introduced to the perfumery world in her first job at EFF as a lab compounder. She was always amazed at how a collection of ingredients that seemed unrelated could blend together to make a recognisable smell. Nicky loves being outside and connecting with nature as this inspires a tranquil and holistic approach to her perfumery creations. Learn more about Nicky and her work at EFF’s United Kingdom office in our latest Q&A interview below.   Perfumer Profile:  Nicky Brittain When did you start at EFF? October 1989 What’s a typical day like...
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Perfumer Profile: Dhruva Chandra


Meet European Flavours and Fragrances Trainee Perfumer, Dhruva Chandra.  Dhruva is Passionate about nature, sports, and has an appreciation for emotions and beauty. Born in India, Dhruva graduated in Chemistry and qualified in Perfumery school. He started his perfumery career within a fragrance evaluation and has since joined EFF as one of our trainee perfumers. Nature always inspires him to create perfumes in such a way that it translates into a theatrical show through the use of bold ideas, attention to detail with surprising effects. Learn more about Dhruva and his work at EFF’s India office in our latest Q&A...
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Perfumer Profile: Elaine Teo


Meet European Flavours and Fragrances Perfumer, Elaine Teo. From a young age, Elaine’s passion for perfumery was evident. Her intrigue and fascination with the scents that surrounded her in her daily life led Elaine to pursue a career in this industry, to understand more about the olfactory senses, the impressions a fragrance can have on you and the memories they can evoke. Elaine now cites her love for traveling and photography as her main sources of inspiration...experiencing diverse cultures and looking in detail at what mother nature can provide. Learn more about Elaine and her work as a Senior Perfumer at EFF...
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Perfumer Profile: Peter Couch


Meet European Flavours and Fragrances Perfumer, Peter Couch. Based in the UK office, Peter first started his career at 17 years old, where he discovered a new world he never knew existed, and that has led to a career spanning over 40 years. His experience and expertise in flavours has led him to become a specialist with gourmand, and food-based fragrances. Pete is fascinated with the way we are able to liken fragrance to food and taste with both having a definite correlation of a powerful emotional reaction that always makes you crave more. Learn more about and his work...
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Perfumer Profile: RajKumar Dhanaselvarangam


Meet European Flavours and Fragrances Perfumer, RajKumar Dhanaselvarangam.   Raaj was born in India. He completed MSc. MPhil in Chemistry at Madras University. His career started within the Cosmetic Industry, working in the QC laboratories, before honing in on fragrance creation. Raaj has now been in the perfume industry for more than seven years. Since he is a nature lover, Rajstrives to recreate the scents found in nature. EFF has given him a great platform to create fragrances and exhibit his skills and passions. Learn more about his work as a Junior Perfumer at EFF India in our latest Q&A interview...
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Perfumer Profile: Fernanda Regianini


Meet European Flavours and Fragrances Trainee Perfumer, Fernanda Regianini.    Fernanda was born in Brazil and has a BSc in  Naturopathy and Ayurveda Therapy which is where her roots in perfumery started. From an early age, she was interested in plants and their benefits. Learn more about Fernanda's journey into perfumery and her work at EFF in our latest Q&A interview below. Perfumer Profile: Fernanda Regianini EFF Office: United Kingdom When did you start at EFF? January 2017   What’s a typical day like for you at EFF?  I start my day by researching and looking at what is new on the market,...
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Natural Ingredient: Lavender


EFF's Natural Palette Featured Ingredient: Lavender Herbal, Floral, Sweet, Aromatic EFF Lavender is sourced from Provence, France. The lavender is typically harvested in July and steam distillation is used to extract the essential oil. Our supplier has a commitment to sustainable development through developing biodiversity and encouraging regional expertise and integrated production, in turn, combining environmental protection with fair trade.   To learn more or request a sample from EFF by submitting an enquiry here.
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Flavour Trend: Rose


Flavour Trend: Rose Rose has a floral flavour profile most used in oriental cultures which notes are trendy that’s why we could find present in so many food products in the market nowadays. Flavour Description: Rose flavour provides pungent and freshness notes tasted in mouth that ensure good taste alone or blended with other flavours. Rose flavour applications include beverages like tea and flavoured water, confectionery items, and dairy items like ice cream, yoghurt and milkshakes. Request a sample of the rose flavour from EFF here.
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Perfumer Profile: Mathieu Lenoir


Meet European Flavours and Fragrances Perfumer, Mathieu Lenoir.      With almost 25 years in the perfume industry, Mathieu joined EFF as our Head of Perfumery in early 2019. Having worked across France, China, Singapore and now the UK, Mathieu is able to share his experiences, passion, and knowledge with the EFF creative team. Back in France, Mathieu enjoys organic farming and puts his passion for cooking into practise with the abundance of hand-grown fruits and vegetables that he produces.     Learn more about Mathieu, his work at EFF and his advice for future perfumers in our latest Q&A...
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