Behind the Scenes At EFF: A Smelling Session

Have you ever wondered what meetings are like at a global fragrance manufacturing company? How do we drive our creativity through our affiliate companies to leverage on the staggering amount of new perfumes being created each week by our global team of perfumers? Every week at EFF’s 8 global offices, we have meetings between our key teams to determine which of our newest and best creations, created across our global creative centers could be the most interesting for the domestic market that the particular office is based in. We talk specifically about the intricacies of the fragrance, its notes, what…

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